“Theme-Malls”-The concept introduced by Mr. Vijay Dixit in India

 

India’s retail sector has witnessed enormous transformation with time. From local markets and ‘Weekly Bazaars’, the shopping trend has shifted to posh and sophisticated shopping malls. The man behind this revolution is none other than Senior builders Chairman, Mr. Vijay Dixit. His vision to add innovation to the world of construction led to suchvaluable contributions that have undoubtedly boosted the overall growth of the sector. In 2001 there were just three malls in India and today malls dominate India’s retail sector. Senior Builders Chairman’s initiatives and innovative approach has led to this development.

 

“Malls not only provide various shopping brands under one roof but also serve as a place to rejuvenate, socialize and entertain. Malls have undoubtedly changed the shopping experience in India. Doing shopping in the scorching heat of the sun has been replaced by AC shopping. India offers immense market opportunity for shopping malls because of increased income and changed lifestyle of middle class families” says Mr.Vijay Dixit, Senior Builders Ltd.

 

The first commercial mall delivered by Senior Builders Ltd. was Central Plaza, Golf Course Road Gurgaon, followed by others, opening way to Delhi-NCR’s ubiquitous mall culture.

“Thorough research and weighing the future opportunities are a must before opening a mall in any area. The success of malls depends on various factors which include its location, demographic elements, and spending power of the local population” adds Mr.Vijay Dixit, Senior Builders Ltd.

All in all malls have changed the lifestyle of consumers in India and helped the retail sector to become more organized.

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